Re-Targeting is a method of capturing all the traffic that visits your websites and building your own custom target audience. This audience can then be used in an RTB marketing campaign to Re-Target by having your adverts follow your custom audience around the internet.
Re-Targeting is one of the cheapest and most effective ways to bring your website visitors back to your website time and time again, giving you more opportunity to sell to them.
Re-Targeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your re-targeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with Re-Targeting campaigns underscore the value of good branding and repeated exposure.
Already Using ReTargeting in your Advertising?
Our team are constantly taking technologies like ReTargeting to the next level. We have extended the capabilities of our re-targeting platform to now have the ability to create re-targeting audiences on any web link even if the link is not your own!
That's right! using our
Web App you can add users to your audiences when sending them to any third party website you like, even to a news site, social media site or even a competitors site. It works with any web link and any re-targeting ad network.