Programmatic + RTB + Big Data

The advertising today is changing. Technology is changing the game daily, companies that master these new technologies will own the marketplace.

Our team has been working with programmatic technologies for a while and are continually re-training and learning to ensure we stay ahead of the pack.

We have experts in the fields of Real-Time Bidding, Big Data and Cloud Services which enables us to provide the best solutions for our customers.

How Real- Time Bidding Works

Real-Time Bidding (RTB)

is a method of selling and buying online display advertising in real time, one ad impression at a time. The ad is only shown to users who match your target audience.

Real-Time Bidding

This entire bidding process happens within 50 milliseconds of the web page being requested.

Real-Time Bidding networks

What is all the fuss about Big Data?

The reason everyone today is talking about big data is that with new technology it is easy to analyse your companies data and integrate it into your marketing. Even small businesses can use big data. Not just their own but even other companies' data.

Our team has been working with big data in online and offline marketing for years and we have put together a tailored range of big data services for each size of business.

If you would like to discover how you can make use of big data in your business click on one of the links below:

Social Media Engagement

Programmatic technology is also extremely powerful in social media engagement. Here at Profit Cloud we are using this cutting edge technology in a very powerful way. Our software enables us to monitor social networks for Purchase Intent and generate them into qualified sales ready leads for businesses.


Real-Time HeatMap Tracking Software

Programmatic Software now gives us the ability to provide accurate visitor heat maps, user behaviour and conversion optimisation for better user experience, engagement and increased sales.

Types of HeatMaps

Click Tracking

Using our click tracking overlays, you can see what your visitors are clicking versus what “you think” they are clicking on. Are people clicking your images? navigation? primary or secondary calls to action? This is the key to increasing conversion rates on your websites.

Eye Tracking

Discover how the visitor’s eyes are drawn to certain areas on a page.

Are they going to specific parts of the page you want them to? Do you need to redesign a certain element on the page to help draw their attention to it? Is there something distracting the user? 

Scroll Tracking

Are users not scrolling down the page to see important content? Are they getting lost within long form sales letters? Our scroll tracking overlays enable you to see how scrolling is affecting conversion rates.

Cloud Based, Lightning Fast and Scalable

Our HeatMap Tracking software is specifically designed to be fast and scalable and uses cutting edge database software hosting in the cloud.

Mobile Friendly

Visitor Recording playback

Our software even allows you to playback individual website visitor sessions so you can see exactly how a visitor behaves when viewing your website.

 

All HeatMap Tracker plans come with a 14 day FREE trial. Click below: