Proposal for a
Programmatic Advertising Campaign

prepared for

Welcome to Profit Cloud

Thank you for your interest in working with Profit Cloud! We are excited for the opportunity to help you achieve your short-term and long-term goals, as well as make a lasting impact on your business.
Our team has carefully reviewed your business requirements and has prepared the following proposal. Please review it at your earliest convenience, and don’t hesitate to contact us with any questions that come up.
If you are comfortable with the proposal as-is, please click the approve button below and we will issue you an invoice for the first payment.
Again, please let me know if you have any questions.
We look forward to working with you!

All the best,
Rafe Roberts


This proposal is the starting point to having a powerful and effective online digital marketing strategy in place for your company. We all know customers are going online to make hiring decisions. In order to be successful in business today you must have a solid online marketing system that is always working for you to move your customers along a path that ends with them hiring you. This proposal will cover the starting points of a solid digital marketing strategy for Ningaloo Whalesharks.

It is important to remember that while we can do anything this proposal is covering the fundamentals of what you should have in place to get have a solid foundation in digital marketing to build from. One more note: after implementing the services covered in this proposal we are confident that you will be the only one in your market places to have such a solid strategy online and you will be rewarded for it with many new customers!
Much of this is the same things we have done for Niche Living, Pindan and Blackburne Real Estate.
What we are proposing to you is not theory, but stuff that works in your industry too.

About Us

Profit Cloud is an international marketing consulting and fulfilment company. We are unique because we create full marketing systems for our clients. We handle all aspects of online digital marketing to give our clients a complete and cohesive online marketing system to help them achieve their goals.
Our owner and founder speaks around the country to businesses and organisations about digital marketing, the latest cutting edge technology, and how to effectively use that technology to reach their target audience and their goals in an innovative and profitable way.
Profit Cloud is a Perth-based company and has in-house experts in all areas of digital marketing. We have over 15 years of experience in internet marketing and serve a variety of clients in a variety of industries.
Our team have worked with some of Australia's biggest brands including:
Wesfarmers, Telstra, Bunnings Warehouse, Pindan, and Niche Living.
In addition to our full service packages, Profit Cloud also works with many companies around the country and internationally on one-off projects. These include: Website Development, Social Media Marketing, Video Marketing, Consulting, Reputation Marketing, Programmatic Advertising, Mobile Apps, Mobile Advertising and much more.

Can You Trust Us?

We know that in this day and age, and in our industry especially, it can be difficult to find good help for your online marketing needs. For most businesses they don't just want help, they want a trusted partner. We are the trusted partner for many companies and individuals when it comes to online marketing, however we don't expect you to take out word for it....after all we are marketers :)
Below you will see many different ways to check us out to make sure we are the right company for you to partner with.
Click Here to see what our customers have to say about us (video)


Our work has even won awards for our clients in both web and mobile:

More importantly than awards we have helped those clients increase profits and grow their business.


Our team at Profit Cloud are also highly skilled professionals in Marketing, Software Development and Cloud Technologies:

  • Amazon AWS Business Professional
  • Amazon AWS Technical Professional
  • Microsoft Partner and Developer
  • Google Partner and Developer
  • Apple Developer
  • Facebook Marketing Partner

Challenges and Solutions

We have identified the following business challenges and solutions for Ningaloo Whalesharks.

Challenge #1: Reaching your Target Audience.
Today's online consumers are savvy and spend a lot of time on the internet across multiple devices. This means they are sometimes hard to target because they are spending time on a very large and diverse amount of websites. They are also at many different places in the sales process for your product or service and may not be looking for that product or service by entering keywords into search engines.
Create a Real-Time Bidding and Re-Targeting Banner Advertising Campaign for Ningaloo Whalesharks
We have the ability to get your ads in front of your ideal customers no matter what website they are visiting by targeting them by their demographics and on-line behaviour. Third party data companies supply us with targeting group data that we can use to create a highly targeted audience profile to advertise to.

We will specifically target the following Australian audiences for you:

People in the market for Vacations to Exmouth WA (audience size)
In-Market/Travel/Hotels & Lodging/Locations/International/Oceania/Australia/Exmouth                                         100
In-Market/Travel/Air Travel/Destination Locations/International/Oceania/Australia/WA - Exmouth (EXM)                260
In-Market/Travel/Car Rentals/Advanced Booking/21 or More Days/Perth                                                                  110
In-Market/Travel/Car Rentals/Advanced Booking/21 or More Days/31-60 Days/Perth                                                60

People in the market for Vacations to all WA (audience size)

In-Market/Travel/Hotels & Lodging/Locations/International/Oceania/Australia/Perth                                              10,600
In-Market/Travel/Air Travel/Destination Locations/International/Oceania/Australia/Perth - Perth (PER)                    9,600
In-Market/Travel/Car Rentals/Advanced Booking/21 or More Days/Perth                                                                  7610
In-Market/Travel/Car Rentals/Advanced Booking/21 or More Days/31-60 Days/Perth                                                960
Branded Data/Experian/Seasonal/Winter Holiday Travel/Winter Holiday Shopper - Online - Travel WA                      3100
Branded Data/MasterCard/Top Tier Spender/Seasonal/Holiday Shoppers/Travel WA                                                7650
Branded Data/Media Source/Interests/Travel/Domestic WA                                                                                     1240
Branded Data/Media Source/Purchases/Travel/WA/High                                                                                          4110

 In-Market/Travel/Australia                                                                                                                                      993810

We will also specifically target audiences for you in every suburb in WA to increase the reach of the campaign within the local market..
We create banner adverts and targeting pixels so that we get the right message and right offer in front of your ideal customer and entice them to click on the banner.

Here are some examples of Banners we have created for customers recently.

We set up a reporting dashboard for the campaign giving you access to:
Real-time Web Analytics Reports
Weekly Advertising Transparency Reports
Real-time Call Tracking Reports

Challenge #2: Not Staying In Front Of Your Visitors
As a business owner you spend time, energy, effort, and money to get people to your website in a variety of ways. For most local businesses almost half of the visitors leave the site before doing anything. The remaining half of the people look around and leave. Very few (in most cases less than 10%) of website visitors actually take action and move to the next step of a sales process with a phone call, a purchase, or a visit...
As much as 90% of people leave a site and nothing is done to stay in front of them.
That means 90% of your efforts are wasted!
Currently you are in the same boat with your business. Solution: Re-Targeting and
Custom Audience Creation

Profit Cloud will institute online re-targeting and remarking for your business through both Facebook and Google (and their display networks plus 45 other networks) so that when people leave your site you are able to stay in front of them with ads, coupons, specials, etc.
This process also enables us to create segmented custom audiences of interested consumers and existing customers that you can cheaply re-advertise to because you now own the data.

Scope Of Work

Local Reach Campaign Setup:

  • Audience Targeting Research and Setup
  • Target Geographic Locations
  • Create 3 Banners - Leaderboard, Skyscraper and Block
  • Set-up tracking software and analytics tools
  • Test all the tracking code works correctly


  • Create Re-Targeting Pixels
  • Creation of Re-Targeting Campaign

This is a comprehensive system that encompasses a lot of set up.

Local Reach Example Statistics
This is the same system that has helped Niche Living get over 200 users fill out their enquiry form and over internal 30 calls for their 1% Deposit Promotion.
Niche Living Local Reach Campaign Results:
131,056 Banner Impressions in the first month
Add Spend = $981
Clicks = 2,827
CTR (Click Through Rate) = 2.157%
Website Leads = 202 (people that filled in the enquiry form)
Phone Leads = 31 (people who called the number on the website)

Ongoing Support, Security, and Maintenance
Once your new campaigns are live, it all has to be maintained. Profit Cloud invests in top cloud technology to ensure our customers websites, ads and videos are always working. Profit Cloud also understands that our clients have their business to run and that they want a partner to assist with campaign management needs.
We take a unique approach in our industry by bundling everything you need into one ongoing monthly package. Instead of "nickel and diming" our clients and trying to charge them at every turn, we know what our clients need to for their campaign and just give it to them at a fraction of the cost that other companies provide it for.

Terms and Conditions

Start-Up Fee:
Profit Cloud will require an upfront payment to get started with any of our packages or services. The set-up fee covers the large amount of work that has been done and also covers the extra work that Profit Cloud will do on your behalf in setting you up in our systems, additional research, creating banners, content, sales funnels, and increased back and forth with client during start up.
Category Exclusivity:
Clients spending $6,600/mo or more per location and willing to sign a 12 month contract Profit Cloud will write into the contract category exclusivity, which means Profit Cloud will perform its services exclusively for you in that geographic location.
We will not work with your competition in your city for your selected business category.
If you would like additional categories of exclusivity pricing can be discussed on a case-by-case basis. Also Profit Cloud will give you the first right of refusal before we work with someone of a similar category in a city you may wish to get customers from.
We only go under long-term contracts if it involves category exclusivity, money-back guarantees, or other circumstances where it makes sense for there to be a long-term contract or when client wants to "lock" us into certain terms. However, we do recommend a 3 month contract because it does take time to get results and for the campaign to perform at the optimal conversion rate.
We do not require a 3 month contract however and we can work month to month.
Once you are getting the results you desire we can easily scale up the leads created by simply increasing the ad spend each month. We strive to be your partner in business, not just another vendor. We believe if we do our job you would not want us to go away. If we don't, we should not be taking your money. We don't need contracts in place to ensure that we get paid; we want our work to do that for us.
One of the biggest problems with online marketing is that marketing companies set false expectations of results, and that most business owners are desperate to have results immediately.
Unfortunately, either of these scenarios starts the relationship off wrong. It is very important that while we will fix many things right away and will be able to show you that work, you may not get results from that work instantly. We do not control search engines or Google or the consumers, and therefore cannot promise overnight results.
It is our goal to get your campaign profitable for you as soon as possible so that you can scale it up and increase your profits.
With online marketing, nothing happens overnight. For SEO, it can take sometimes 6 months to a year before you start having great results. We do not believe that will be the case, but it is important to know that. We strive to get results as fast as
possible for our clients because it benefits us too. But we have to make sure we set realistic expectations so we are all on the same page. Those who offer you overnight success are usually desperate for your business and won't end up doing a good job anyway.
We could generate hundreds of leads overnight using this technology - however, they will not convert into sales and that benefits no one. Our goal is to get the campaign dialled in so that it is generating qualified sales ready leads.
You will notice that we are happy to extend a 10% discount to you for having us do your marketing in multiple locations.
For those who wish to work with us long term as part of their annual marketing budget we also offer a SPECIAL DISCOUNT OF 10% FOR PAYING FOR 12 MONTHS UPFRONT.
You will notice in the pricing that there are some fees that are not optional:
The reason these are not optional fees is because it is so important for businesses to have this done. We can't do the best job possible for you if we are not doing these things.
Also it makes no sense to "get you more traffic" if we are unable to convert these into leads. We could just sell to sell and do what everyone else does, but we chose not to. If we are going to actually do work we want that work to be meaningful and provide results. Therefore we have certain requirements that you must be doing to work with us.

Local Reach Package

We suggest starting off with our basic Local Reach Packages for each website, then once you are getting results and can handle more leads you can just scale by increasing the ad spend:
Our other Property Development Customers like Pindan, Niche Living and Blackburne are all spending between $3300 and $6600 per month for each development website but all started with the basic $990 packages and scaled once they were sure they could handle the amount of leads generated.

Local Reach Campaign – Ningaloo Whalesharks $990.00

Total = $990.00 (incl GST)

This package gives an estimated 100,000 unique audience views per month per location. The exact volume will be determined by the audience sizes available and the real-time CPM cost for the 3rd party data.
These banner views are estimations based on the average volumes of campaigns and add spend currently in our system.
Third party audience data is bid on in real-time and changes daily so ad spend costs vary depending on the targeting data used within a campaign.

Getting Started

To get started, simply review and accept this proposal online or print its PDF version, sign it, scan signed document and get it to us. Once this is done we will send you an invoice. Once payment is received we will begin work right away.
Please note: We will honour this proposal for 30 days. Once proposal is accepted and if Profit Cloud is being retained exclusively we will send signed agreement. Client will have 5 days to return agreement and payment. If the proposal is not accepted or client does not return agreement and payment Profit Cloud will have no obligation to client on an exclusive basis and will accept business from others in the same industry and area if the situation should arise.