What Do Australian Businesses Think about Programmatic, RTB and Retargeting?

Since launching Profit Cloud we have had discussions with over 1000 businesses over a wide range of industries and sizes about this cutting edge marketing technology called Programmatic Buying.
We have spoken to the CEO's of huge brands, huge marketing agencies and even the small restaurant owners, start-ups and solo business owners.
Not surprisingly, the majority when asked if they had heard about any of this new way of marketing, responded with a "no".
So as you can imagine it has been a challenge having to educate businesses about this new technology. Here at Profit Cloud we are up for any challenge and we strongly believe:

The Obstacle is the Way
— the name of a fantastic book by Ryan Holiday

As part of one of our own sales funnels we ran a survey to find out just how much Australian businesses had heard about Real-Time Bidding and Re-targeting. We also asked what type of on-line marketing they are currently doing.

Some of the answers are actually very surprising: (over 1000 took this survey and not everyone answered all 3 questions)

Many use Pay Per Click advertising and a huge amount none at all........shocking it is the small businesses!

Many use Pay Per Click advertising and a huge amount none at all........shocking it is the small businesses!

Some of the big agencies are starting to use re-targeting for brand re-enforcement.......

Some of the big agencies are starting to use re-targeting for brand re-enforcement.......

Only a small number understand it and are using it....

Only a small number understand it and are using it....

Although only just over 1000 responses is not a huge sample size, those responses match very closely the discussions we have had on the phones and in meetings with another 1000 businesses. 

For me that spells: Opportunity!

Not just for us in terms of a marketplace to sell to. It is a huge opportunity for businesses who are first to use and master programmatic advertising. By being an early adopter a business can get a head start while the costs are low.
Remember when PPC keywords were less than a dollar? I do and it was back when it was new. Now with Real-Time Bidding the bidding prices on audience data is low because there is low demand. This makes it an ideal time to start exploring this new technology as the low costs give a huge advantage over rivals who are spending big bucks just using pay per click.
 

One of the best ways to increase your profits is to lower your CPA or cost to acquire new customers. This is an excellent way to do that.

for those interested in the book I mentioned....